Marketing on the Internet

Marketing Your Business 2.0

By Audrey Bell-Kearney

You maybe thinking what the heck is Marketing Your Business 2.0 and I have the answer that you are seeking. We all know that you can have the best business in the world, but if no one knows about this great business, then what good is it. Marketing 2.0 is a group of techniques that you can use to market your business on the internet for free. Over the next 3 issues I will be discussing what these techniques are and how you can use them to help you market your business. Because these techniques are free they are ideal for anyone who is struggling because they don’t have the money that they think they need to help them get the word out about their business.

The first technique we will be discussing this month is called blogging. You maybe saying to yourself, what is blogging. The word blog was derived from putting web and log together which now spells blog. A blog is simply a log where you can post information about what you do, answer questions or just give your opinion about something. The best way to use a blog is to make sure that your blog has a theme. My blog for instance focuses on starting and growing a business. Your blog should focus on something that is connected to your business. To set up a blog all you have to do is go to www.blogger.com and you can set up a free blog. This program will allow you to customize your blog so that it will match your company colors. Once you have set up your blog you can begin posting what ever information you like there. The good thing about blogging is that others who are looking for information that you offer can also post comments on your blog. The key to having a successful blog is to have good content and to post to your blog often. Every time you make a post to your blog it is registered in the blog search engines.

To bring more attention to your blog you can register it with blog directories. Blog directories will list your blog there, so when someone is searching on a certain topic it will pull up blogs in the directory with that specific topic. Here are a few directories where you can submit your blog.

I hope that this information was helpful. Until next time continue to strive for success!

Sisterly yours,

Audrey Bell-Kearney Audrey is the President of Sister Inc. Network and the author of The Sister Inc. Blueprint For Starting & Running A Successful Business. For questions contact Audrey at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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